My Story
Worked as a fashion model. Had my runway debut at Paris Fashion Week (Carven SS15) at 18 y/o and moved to Seoul, South Korea.
Was represented by:
Scoop Models (Copenhagen)
Premium Models (Paris)
UNO (Madrid)
Wilhelmina (London)
Model Directors (Seoul)
2014 - 2017
2015 - 2017
Started my first venture, a high-end retail store branded, Lessentials. Closed the first retail deal with Tateossian London.
2018 - 2022
Studied business for 4 years at Copenhagen Business School. Worked in sales and consulting in FMCG, consulting and education. Worked as a business analyst at one of Scandinavia's largest insurance companies.
Founded WASP - a media agency helping entrepreneurs document their ventures publicly.
2022 - Now
2024 - Now
Launched Clearline Capital. A London-based private equity firm focused on leveraged buyouts of UK businesses, built entirely in public.
I changed schools 12 times before I finished elementary school.
That forced me to adapt early - to read rooms, figure things out quickly, and move without waiting for permission.
I became a model at 18. Fashion Week’s, runway shows, magazines. From the outside it looked like success.
From the inside it felt like someone else's life.
It was never mine…
I kept building alongside it - studying business at night, working corporate by day. Sales, consulting, insurance. The safe path, but there is a particular weight to doing work that belongs to someone else's vision. Eventually I stopped negotiating with myself.
I founded WASP to help entrepreneurs tell their stories with honesty and intention. That led me to YouTube, where I started documenting my own journey in public.
The channel became something I had not planned for - a system that pulled the right people toward me. Finance professionals, investors, clients, talent. None of it through outreach. All of it through the work being visible.
In 2024, I launched Clearline Capital.
I am building a private equity firm in public - showing the decisions, the uncertainty, and the process that this industry usually keeps behind closed doors.
The goal is to acquire Clearline's first business in 2026. This is not a finished story.